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LEAD THE MOVEMENT

BUSINESS CONFERENCE

learn to use branded entertainment to build connections, recruit diverse talent, and create raving fans

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AUGUST 25TH, 2022
8:00a.m. - 8:00p.m.
MILWAUKEE, WI
Location: Fiserv Forum
The experience

This unique event connects inclusion, business, and community through the power of entertainment.
And results in diversity, inclusion, and positive culture within individuals, brands, and business.

EXPERIENCE a conference by day and a concert by night.

LEARN TO ReCRUIT DIVERSE TALENT, WORKFORCE DEVELOPMENT, COMMUNITY AND CORPORATIONS BUILD RESOURCES TOGETHER, BRAND YOUR COMPANIES CULTURE FOR RETENTION, AND CREATE AN AUDIENCE.

Unique panels that will have expertise within community, corporations, small business and entertainment to widen your prospective and walk away with actionable techniques.

The experience

MOST INTERACTIVE TRAINING EXPERIENCE

HR Professionals: Learn innovative recruitment strategies, attract diverse talent, and how to lead with DEI.

Sales and Marketing Leaders:
Learn about Branded Entertainment and how to create an audience.  

Business Owners: Come connect and build resources to take your business to next level.  

Community Leaders: Obtain resources, Learn how to use new technology and unique ways to promote your mission.

Students: Come Network with business professionals
and the community. Learn what companies are doing and what they are looking for.

What

is

the

concert

Multiple genres and musicians are to be announced. Entertainment bridges communities of—business, non-profits, and people. Music is a common language for connection. Let’s celebrate who we are and who we can be!
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Sessions

Energize Business Strategy and Branding for Transformative Disruption

Location: Arena Floor

Experience a panel-based conversation featuring Jarrett Bush, former Green Bay Packers champion.

Energize business strategy, branding, and marketing to transform business for the future. Today’s methods need to entertain, engage, and connect with people. Get actionable ways to help company culture, recruitment, inclusion, relatability, and community connection. This conversation aims to empower business sustainability and introduce entertainment as an amplifier.

Key Takeaways:
Establish your personal brand to empower yourself and build relationships

New methods to develop a company culture that remove barriers and create relatability

Build strategies to invite DEI culture

Learn innovative techniques to recruit, retain, and reach a diverse workforce

Understand inclusive language for brand development

Introduction to marketing methods that entertain, engage, and connect with your audience

  • Group discussion
    9AM
  • Workshop
    10AM–4PM
  • Dinner
    6PM
  • Group discussion
    7PM
  • Group discussion
    8PM

Captivating audiences and creating raving fans through entertainment

Location: Arena Floor

Panel members to be announced. The panel will strive to create solutions to empower attendees in the community, business, and self.

Learn how entertainment can amplify initiatives, push the boundaries, and provoke ideas. This unique panel will bring together the community, business leaders, and entertainment moguls. Learn how different perspectives lead to innovative solutions.

Key Takeaways:
Learn new ways to connect with audiences 

Launch new initiatives to capture attention

Enticing methods for recruiting and retaining employees

Navigate and engage with essential community members

Innovative solutions to your strategies and goals

Infuse branded entertainment into organizational culture

How to utilize Influencers to promote marketing efforts

  • Group discussion
    9AM
  • Workshop
    10AM–4PM
  • Dinner
    6PM
  • Group discussion
    7PM
  • Group discussion
    8PM

How Tech Leads Change and Disrupts the Status Quo

Location: Arena Floor

Experience a fireside chat conversation about shifting tech into an inclusive mindset and action.

Technology can demolish barriers and lead to new business strategies. Though so much fear of the unknown surrounds technology. Learn how to stay relevant by balancing technology trends. From attracting diverse tech talent to building diverse communities to changing work models. And hear how technology and entertainment can combine to drive change. The Tech Session will provoke thought, challenge constructs, build ideas, and create action.

According to Forbes, diverse companies see a 19% increase in revenue. “Diversity in tech is essential for businesses that want to stay relevant to their customers and competitive in the talent market. An inclusive work environment offers opportunities for growth and achievement in a broader range of work. This is an important step towards creating more resilient communities and a more equitable world. When a company has a diverse workforce, they can understand their customers better.” https://www.betterup.com/
blog/diversity-in-tech


Key Takeaways:
How to use technology to drive change and deliver results

How to bring diverse tech talent to the table

Discuss technology's impact on the changing workforce and business models

How to make tech accessible

Learn how tech influences your career

Reach and build diverse communities with technology

Implement tech as a tool to amplify, transform, and entertain

Hear how technology opens inclusive work models

  • Group discussion
    9AM
  • Workshop
    10AM–4PM
  • Dinner
    6PM
  • Group discussion
    7PM
  • Group discussion
    8PM

How to Shatter Traditional Recruitment and Open Doors to Opportunity

Location: Arena Floor

Experience a fireside chat conversation about shifting recruitment strategies from tradition.

Shatter traditional recruitment thinking to find, recruit, and retain talent. Because talent is the key to innovation, stability, and revenue. Create new strategies. Lead the charge. The old way is broken and fragmented. From the message you communicate to community connection to the creation of raving fans, the panel will break from tradition and promote new activations.

Key Takeaways:
Create a diverse, equitable, and inclusive workforce

How to turn apathetic employees and customers into raving fans

Keys to the retention of an engaged workforce

Resources for grants to train employees

Hear about the importance of brand building to attract and retain

How diversity improves company culture

Get ideas for new recruiting methods beyond the job description

  • Group discussion
    9AM
  • Workshop
    10AM–4PM
  • Dinner
    6PM
  • Group discussion
    7PM
  • Group discussion
    8PM

Keynote

Jamar Jones

Opening Keynote
Jamar Jones, business owner, speaker, and author of the book, "Change Your Circle, Change Your Life," is a visionary who believes in leadership and subscribes to the notion that we can all connect with each other in a relatable way. Jamar Jones and his team are the masterminds behind the Lead the Movement Business Conference.

From a thriving music career performing for thousands to managing IT professionals, Jamar's experience inspired him to establish his own branding and media agency, Foureva Media. Now six years later and 11 employees strong, Jamar models consistency and a strong work ethic to his team. His desire to surround himself with good people who challenge him to excel every day is what excites and empowers him.

Jamar is proud to serve others as a beacon for excellence; his philosophies and intentional action have changed the landscape of his life and the lives of others.

Justin Patton

Closing Keynote
Justin Patton is an executive coach, leadership presence expert, and award-winning author who challenges leaders to use their presence to communicate with stronger trust. Justin's background includes the following: • High school English teacher for five years • Managed the nationals training department for Anthem • Studied body language from a former FBI agent • Developed over 10,000 restaurant leaders from across the globe • Coached NCAA athletes and contestants in the Miss America and Miss USA pageants Justin is currently a faculty member for the US Chamber of Commerce and a member of both the International Coach Federation and the National Speakers Association. His leadership book, Bold New You, became the #1 Amazon best-seller in new releases for communication. In addition, it became a finalist in the National Indie Excellence Book Awards and then won the top award from the Next Generation Indie Book Awards and Indie Reader Discovery Awards.  Justin's engaging style, relatable storytelling, and insightful messages make him a sought-after keynote speaker.

His programs will inspire you to reimagine who you are at your best and what is possible in your life.

PANELISTS

The panel will strive to create solutions to empower attendees in the community, business, and self.

Tim McMurtry

Brand and Strategy Panel
Founder and President of Tim McMurtry International, LLC a business consultancy specializing in personal development coaching and training, public affairs, multicultural outreach, business-to-business marketing and community, and corporate relations.

His first book, Morning Timspiration, Daily Devotion for the Workplace & Entrepreneurs: Volume 1, Edition 2, is based on my inspirational vlog, 'Morning Timspiration.’

Tim also currently serves as Community Relations and Outreach Manager at Employ Milwaukee, Associate Pastor at World Outreach Center in Milwaukee, WI, as Wisconsin State Director of Christians United for Israel (CUFI), and former chief of staff to a City of Milwaukee Common Council President and was a community blogger (The Skinny) Milwaukee Journal Sentinel’s Purple Wisconsin initiative.

Dr. Joe Johnson

Brand and Strategy Panel
Dr. Joe Johnson is a highly regarded international speaker on unleashing your purpose. With a PhD in Counselor Education, common sense, and street sense; Dr. Joe’s versatility has allowed him to gain over 20 years of experience in transformation work. He’s worked in and with the K-12 school system, higher education institutions, and fortune 500 companies.

He is the author of the book, “Pursue Your Purpose Not Your Dreams,” the creator of the Strategic Goal Setting Mastermind Session and the Heal Now Masterclass, Dr. Joe continues to transform the lives of individuals and take organizations to their next level by helping them to Think, Act, and Live with purpose and intention.

Steven Philip “Phillyflyboy”

Entertainment Panel
My name Steven Philip, more commonly known as Philly, and I’m a music video director. I’ve had the pleasure of working in diverse music genres with artists including: T.I., Lil Wayne, J. Cole, Snoop Dogg, Trae Tha Truth and many more. Throughout my career, my videos have been placed on major networks and have acquired millions of views; over 25 of my videos were placed on MTV last year alone. Self-taught with no formal film school training, I’ve been able to develop a unique style and approach to music videos that’s set me apart from the traditional filmmaker.

I strongly believe this different perspective has helped me attract as well as sustain short and long-term partnerships and clientele. Because of this, I try and empower other filmmakers by encouraging them to embrace their differences and individual talents, instead of shying away from “non industry standard” way of doing things.

Yvette Moyo

Entertainment Panel
Yvette Moyo is a social entrepreneur, brand builder, marketer, author, publisher and co-founder of the Real Men Cook® event that became a national Father’s Day tradition. In 2018 she became the President & CEO of the Quarry Event Center, owned by the social enterprise of the nonprofit she co-founded, Real Men Charities, Inc.

Even the White House celebrated Father's Day with men serving dishes and promoting responsible fatherhood. In 2001 before becoming U.S. President Barack Obama donned a Real Men Cook bandana and served at the event. He mentioned Yvette in the foreword he wrote to the Simon & Schuster published book, “Real Men Cook: 100 Recipes for Family Celebration” in 2004.

In 1992 Moyo created the MOBE symposium series (Marketing Opportunities in Business & Entertainment).

Montréal Cain

Tech Panel
Montreal founded MERA Wisconsin out of special care for his loved one who lives with a mental illness. His vision is to replicate this wraparound solution with families across Wisconsin.

He began his work with technology when he worked for Apple Incorporated where he was promoted to an accessibility champion working with customers who had an audio, visual, or autistic impairment.

Montreal is an educator at heart and believes that education, preventative care, and mentorship is truly the key to building community.

One of the highlights of Montreal's love for music was his time competing in American Idol in August of 2011.

‍Montreal is a Milwaukee, Wisconsin Native whose life purpose is to enrich lives by being influential in a positive light for his family.

Marcela Lozano

Tech Panel
Having worked professionally in the public and private sectors on four continents, Marcela López Lozano is a speaker, NGO activist, business advisor, international financier, and the founder and owner of Negocios Capitales on the El Capitalino platform.  

At Kyriba, the most well-known SaaS treasury system in the world, she held the role for Mexico and Latin America.

During her time working for the government, she presided over the Senate's and the Chamber of Deputies' foreign relations commissions.

At the Federation of Mexican Students in Cana, she teaches women in personal finance.

Randy Wilinski

Recruitment and Retention Panel
Randy Wilinski's passion is people. He loves helping them grow, challenging their thinking, learning from them and finding solutions together. You know he is having a great day when he is on stage, leading a small group workshop or coaching someone one-on-one.

His background is in business management, leadership, and customer service. Randy loves sales, marketing, process implementation, and business development.

Randy's strengths include a determined work ethic, creative problem solving, leading people, customer service, relationship building, managing deadlines, conflict resolution, and energetic enthusiastic personality.

Jeff Kortes

Recruitment and Retention Panel
Jeff Kortes didn’t become an employee retention and recruitment speaker, author, and expert by accident. His early career spanned 25 years as a human resources professional, trainer, and consultant.

After three facility closures, a strike, and a corporate buyout, Jeff put all his experience together and started Human Asset Management, LLC, a multi-segment HR services firm.

His no-nonsense approach is reflected in his C.R.A.P. Leadership® System and Execution Focused Leadership® which instill positive supervisory and managerial behavior while driving results in the organization.

Jeff also works as a “headhunter,” finding candidates to fill organizations’ talent needs.

Jeff speaks and conducts workshops nationwide as an employee retention trainer. He draws on his experiences as a human resources professional, father, coach, martial artist, and U.S. Army veteran to provide thought-provoking programs that yield results.

Teegan Bartos

Recruitment and Retention Panel
Teegan Bartos founded her career coaching practice Jolt Your Career by leveraging the insights she gained through government, nonprofit, and recruiting roles in the careers industry.  

Teegan is a WIOA Certified Case Manager for Business and Career Services, Inc., Teegan worked closely with veterans and job seekers impacted by RIFs, poverty, and unemployment. Teegan then shifted to recruitment.

Teegan’s Bachelor of Science from Illinois State University is supplemented by Certifications as a Career Management Coach and Case Manager, as well as an upcoming credential from Northwestern University in Organizational Leadership.

Kate Weiland

Recruitment and Retention Panel
Kate Weiland serves as Chief People Officer at Concurrency, Inc. She sits on the Executive Team and works closely with Concurrency’s technical delivery and sales leaders in setting corporate strategy and direction.

Before 2012, Kate was Vice President at Milwaukee-based Elite Human Capital Group. Her expertise in IT recruiting, sales, ownership, organizational development and executive leadership includes more than 25 years’ consulting service to both large enterprises and private startups.

She is herself an entrepreneur, having built own firm, C&C Recruiting and Consulting, which merged with Elite Human Capital Group. In the community, Kate serves as a mentor to young women developing their careers. She is a member of Tempo Milwaukee Foundation and sits on the board of the Woman and Girls Fund of Waukesha County.

The Movement Continues…

For a limited time, attendees can connect within the Foureva Movement on Discord and Like|Minded www.likeminded.ai. Movements continue. Propel sustained action after the conference. Watch for future events to move initiatives forward.
Come together as a collective to solidify ideas into an actionable plan

Create connections to put solutions into action

Identify points of leverage to accelerate action

Stay tuned for more details!

agenda

  • 8:00 AM - 9:00 AM
    Registration / Networking
    Experiential Area Open
  • 9:00 AM - 9:45 AM
    Event Kickoff and Keynote
    Jamar Jones
  • 9:45 AM - 10:45 AM
    Branding + Strategy Session
  • 10:45 AM - 11:00 AM
    BREAK / Entertainment
    Experiential Area Open
  • 11:00 AM - 11:45 AM
    Entertainment Session
  • 11:45 AM - 1:00 PM
    BREAK / Entertainment / Networking
    Experiential Area Open
  • 1:00 PM - 2:00 PM
    Tech Session
  • 2:15 PM - 2:30 PM
    BREAK / Entertainment
    Experiential Area Open
  • 2:30 PM - 3:30 PM
    Recruitment and Retention Session
  • 3:30 PM - 3:45 PM
    BREAK / Entertainment
    Experiential Area Open
  • 3:45 PM - 4:45 PM
    Closing Keynote
    Justin Patton
  • 4:45 PM - 5:00 PM
    Closing Segment
  • 5:00 PM - 8:00PM
    Concert
    Experiential Area Open

First Part

  • Group discussion
    9AM
  • Workshop
    10AM–4PM
  • Dinner
    6PM
  • Group discussion
    7PM
  • Group discussion
    8PM

Friday

  • Group discussion
    9AM
  • Workshop
    10AM–4PM
  • Dinner
    6PM
  • Group discussion
    7PM
  • Group discussion
    8PM

Saturday

  • Group discussion
    9AM
  • Workshop
    10AM–4PM
  • Dinner
    6PM
  • Group discussion
    7PM
  • Group discussion
    8PM

Videos of Past Events

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AUGUST 25th, 2022
MILWAUKEE, WI

1111 Vel R. Phillips Ave, Milwaukee, WI 53203

Who

is

foureva

media?

Get Tickets
Foureva Media was established by Jamar Jones in 2015. We amplify brands to expand, like an entertainer. Today, brands need to be relatable – to connect. We offer branded entertainment to blur the marketing line and bring people together. Our mission propels diversity, inclusion, and positive culture within individuals, brands, and businesses. So, people, brands, communities, and businesses thrive with opportunity.

Help push businesses forward by sponsoring!

Please email sponsorships@fourevamedia.com for more information.

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and togetherness

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